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Product Description:
West Coast pioneer of interior redesign, Barbara Jennings of Decorate-Redecorate.Com, teaches you the best and most profitable ways to start, grow, manage and sustain a highly successful interior redesign business, making as much as $100,000+ per year when applied properly. Jennings brings her 37 years of experience in home business development together with decades of interior design expertise in this large format, practical manual that reveals in simple terms the how-to strategies of professional re-designers. Interior Redesign is the creative use of professional furniture and accessory placement techniques to transform a client's home from ordinary into extraordinary simply by using the furniture and accessories they already own. A very simple business to learn, readers will discover how to transform a home in a matter of hours using just what the client already has in the home, then making suggestions as to what additional products and services the homeowner could purchase, if needed. No college degree is needed for this low-risk and highly creative business. The manual provides both business set up and superb marketing training, as well as design training, and the author suggests plenty of additional training and visual aids that could be acquired which will be helpful to readers as they build their business and market their services to the public. She also offers a free discussion forum at her website and free monthly newsletters to keep readers abreast of all sorts of related issues. Readers are invited to enroll at her website.
Written in a no-nonsense, yet personable style, Rearrange It! teaches readers who want a thriving interior redesign business: - how to prepare themselves professionally
- how to get clients and referrals
- how to conduct consultations the right way
- how to set up their business and protect themselves legally
- how to hang art and pictures properly
- how to market and promote their services in a variety of ways
- how to get free publicity for their business
- and so much more.
Readers will also learn: - how to reach potential clients and qualify them
- how to assess a room quickly and know how to solve the problems
- 31 examples of arrangement techniques used by professionals (including the most popular furniture arrangement configurations, one of which should solve even the most complicated room)
- 20 questions to ask homeowners before starting a redesign consult
- practical do's and don'ts
- questions and answers
- important legalities and set up guidance
- how to develop a business plan
- the proper business etiquette
- an extensive furniture and accessory moving tips segment
- how to charge for services
- how to get referrals and testimonials
- how to get other tools and resources she has created to help promote and manage the business
- and how to get free ongoing training via her monthly newsletters.
This large-sized manual includes many candid, real world, undoctored photos, focusing mainly on the business procedures readers should know before starting a redesign business. This detailed, straight-talking guide is the 1st in a series by Jennings, who also teaches how to start a home staging business in her best-selling book titled Home Staging for Profit. She also has authored Advanced Redesign, Staging Portfolio Secrets and Staging Luxurious Homes, which relate to the redesign industry as well.
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